Pottery Barn Kids and Pottery Barn Teen have launched ten new holiday collections, which were designed with collaboration and licensing partners.
The two brands have unveiled a new assortment that includes giftable designs and festive décor for babies, children, teenagers, and dorm spaces.
There are also popular characters from popular franchises, signature prints, and fashion brand collaborations from celebrated interior designers.
Allison Spampanato, SVP, product development, Pottery Barn Kids, and Pottery Barn Teen said: “For more than a decade, our design collaborations have allowed us to bring nostalgic stories, iconic characters, and distinctive design voices into the home in a way that feels true to our brands during the holiday season.
“Each partnership gives us an opportunity to help customers find meaningful gifts that reflect their family’s interests and become part of their holiday traditions for years to come.
“For more than a decade, our design collaborations have allowed us to bring nostalgic stories, iconic characters, and distinctive design voices into the home in a way that feels true to our brands during the holiday season.”
Some of the partnerships include Dr. Seuss’ The Grinch, Harry Potter, LoveShackFancy, Hill House Home, Roller Rabbit, Minecraft, and Pokémon.
This move aims to offer more festive spaces that feel more personal and imaginative for shoppers.
Additionally, Pottery Barn will also launch digital gift guides, which are curated by age, price point, and occasion to help delight every recipient.
This builds on the brand’s established presence as a destination as a home retailer under Williams-Sonoma’s wider portfolio.
The holiday collection offers exclusive products that are designed for decorating, gifting, and celebration of the festive season at home.
This is a strategic business move that aims to leverage the cultural relevance of popular character to appeal to younger audiences over the holiday season.
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