Ulta has announced the appointment of Brieane Olson to its board of directors effective from 31 August 2026.
She brings over two decades of specialty retail experience to the role across strategic planning, brand building, omnichannel commerce, merchandising, and organizational leadership.
Olson currently serves as CEO of Pacific Sunwear (PacSun), which is a specialty retailer offering lifestyle apparel and related products.
Prior to taking on the role of CEO, she worked as the president of PacSun since June 2021 and as the chief brand officer since July 2020.
Additionally, she held senior positions at the company since joining in 2007, such as PacSun’s chief merchandising officer and SVP of merchandising and design.
Before joining PacSun, she held leadership roles with Abercombie & Fitch, Hollywould, and Valentino.
Kecia Steelman, president and CEO of Ulta Beauty said: “We are thrilled to welcome Brie to our board of directors.
“She has extensive experience leading consumer retail organizations through periods of growth and transformation, and we are confident her insights into strategy execution, talent development, and long-term value creation will be invaluable to the board as we continue to advance our Ulta Beauty Unleashed strategy.”
This latest appointment will fill the vacant seat on the board of Kelly G. Garcia in connection with his transition to the position of Ulta Beauty’s chief technology officer.
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