Ulta Beauty has appointed Lauren Brindley, CEO at Revolution Beauty, as its new Chief Merchandising and Digital Officer, effective June 3, following the departure of Monica Arnaudo.
Brindley brings decades of experience to the role, having previously served as CEO of Revolution Beauty and held executive positions at Walgreens and Boots UK.
Kecia Steelman, Ulta Beauty’s president and CEO, said, “Providing our guests with the best beauty and wellness assortment while building strong, strategic partnerships with our brands is critical to Ulta Beauty’s future growth.”
“I’m confident Lauren is the right person to fuel our continued success. She is a proven, strategic leader with deep industry expertise, a global perspective, and a passion for beauty that aligns with our vision for the future.”
In her new role, she will oversee Ulta Beauty’s merchandising, e-commerce, wellness, and brand building and spearhead the upcoming marketplace, which was announced earlier this year.
Its new marketplace aims to expand Ulta’s digital presence, offering a variety of beauty and wellness products to customers online, and is expected to launch later this year.
The beauty retailer has also made other C-suite changes, including appointing a new Chief Marketing Officer earlier this year.
This new appointment comes on the heels of a paused expansion with Target, with the retailer making a decision not to move forward with further rollouts.
Ulta Beauty currently operates around 600 shop-in-shops in Target and around 1400 stores in the US.
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