Kohl’s has appointed Arianne Parisi as the chief customer officer effective immediately, and she will report directly to CEO Michael J. Bender.
As part of the newly created role at the company, Parisi will be responsible for improving the omnichannel customer experience across marketing, brand, and creative departments.
Additionally, she will oversee the loyalty program and e-commerce section, which includes the retailer’s website and application.
Parisi will now focus on strengthening the full customer lifecycle and modernizing the brand’s omnichannel experience.
Bender said: “Bringing marketing and digital together under one leader will help foster a greater focus on the full customer lifecycle and how Kohl’s shows up across customer touchpoints.
“Arianne always starts with the customer—making sure that how we position ourselves as a brand and how we execute as a business both deliver on our customer promise.
“She has shown agility in anticipating evolving customer expectations and translating them into action, an approach that will help Kohl’s build for the future.”
She brings decades of experience to the role, with over 20 years of retail experience, and has served as Kohl’s chief digital officer since 2025.
Before joining Kohl’s in 2025, Parisi worked as global chief digital officer at JD Sports Fashion and held digital leadership roles at The Finish Line and Nordstrom.
Parisi added: “As customer expectations continue to evolve, we have an opportunity to bring our brand, digital experience, loyalty, and marketing together in a more connected way. I’m thrilled to support our talented team of associates as we bring our brand vision to life.”
Additionally, Kohl’s announced that the company’s chief marketing officer, Christie Raymond, is set to leave in September.
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