Rite Aid’s consumer-facing assets, including its brand and digital properties, are now available for acquisition following the pharmacy retailer’s decision to shutter all remaining stores.
Financial services firm Hilco Global has been appointed to manage the sale, which encompasses the 63-year-old company’s brand, RiteAid.com domain, and several private-label lines including Ryshi, PawTown, Refreshery, and Tugaboos.
Certain front-end loyalty data is also included in the sale, though prescription files are excluded.
Bids for the assets are due by 31 October 2025, with an auction scheduled for 6 November if required. The transaction remains subject to approval by the US Bankruptcy Court for the District of New Jersey.
“This is a rare opportunity to acquire one of the most well-known retail healthcare brands in the US.,” said David Peress, executive director of IP services at Hilco Global, in a statement.
“The Rite Aid brand can be immediately leveraged across multiple sectors – from ePharmacy and digital health, to health and beauty and consumer-packaged goods – to meaningfully engage with consumers across sales channels.”
Founded in 1962, Rite Aid grew to become the third-largest drugstore chain in the United States, operating more than 2,100 stores across 17 states at its peak.
The company has filed for bankruptcy twice since October 2023, with its store count falling from roughly 2,000 to 1,250 by the time of its second filing.
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