Sephora has announced a new Prime Day campaign offering end-to-end luxury rides to its stores in a strategic partnership with Lyft Media, according to Chain Store Age.
From 7 to 10 July, Sephora will offer customers in New York, Los Angeles, San Francisco, Chicago and Seattle up to $20 in Lyft ride credits to reach select stores, as part of a new Prime Day campaign, ‘Delivered to Beauty’, an initiative aligning with Sephora’s luxury branding, through convenience and high-touch service, based on their campaign concept, “Get Beauty from People Who Get Beauty.”
Upon arriving at stores, shoppers will be greeted by beauty advisors and offered personalised consultations including skin scans, exclusive product samples, and a $10 discount on any order over $50. The immersive experience is part of Sephora’s broader effort to enhance omnichannel engagement. Sephora’s commitment to innovation in experiential beauty retail cements its positioning as a service-led and premium beauty destination during key high-traffic sale events.
Sephora operates more than 600 standalone stores across the Americas and over 850 shop-in-shop, with a global footprint of more than 3,200 outlets. Donald Trump’s tariffs disrupt global supply chains, Vogue states would “create ripples across the beauty industry, threatening profitability and stability.” Against this backdrop, Sephora’s Delivered to Beauty campaign could not have launched at a more strategic moment.
Zena Arnold, chief marketing officer at Sephora U.S., said the collaboration stemmed from ‘a desire for deeper human connection to assist customers with their beauty needs.’ Executive vice president of Lyft Media, Suzie Reider, added the partnership aimed “to connect people with the places they love.”
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