Costco has limited the transactions for its gold products following increasing demand and gold prices soaring recently. Shoppers are now limited to a one-bar limit for purchases.
The wholesaler made the decision after the inventory was sold out on the website within hours.
Costco’s gold bars have been a popular purchase among customers since their debut in 2023, and there has been a growing demand amid unstable market conditions.
Additionally, other precious metal listings have had their limits increased during the year.
According to an analysis reported by Business Insider, the wholesaler sells its gold products for a profit of between 0.8% and 2.4%.
The retailer’s gold bars are exclusive to shoppers with Costco’s membership, acting as an incentive for more customers to acquire the membership.
Recently, the wholesale retailer posted strong results for the second quarter of 2025, with its Costco executive membership program growing by 9% while online comparable sales went up by 20%.
Ron Vachris, Costco’s president and CEO, said in an earnings call: “The recent membership fee increase contributed approximately 3% of fee income in the quarter.
“Due to the effects of deferred accounting, the majority of the benefit from the membership fee increase will come over the next four fiscal quarters, with the largest impact in Q4 fiscal year 2025 and Q1 fiscal year 2026.”
In March, a report revealed that Costco ranks as one of the top retailers in the US, ranking ahead of wholesale rival Sam’s Club.
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