Ulta Beauty has appointed Kelly Mahoney as its new chief marketing officer. She will succeed Michelle Crossan-Matos, who left the company in January.
Mahoney joined the beauty retailer in 2015, where she served in multiple managerial positions and led growth initiatives such as the Ulta Beauty Rewards Loyalty program, which significantly expanded company sales.
In her most recent role as senior vice president of customer and growth marketing, she played a key role in Ulta’s first-ever Super Bowl activation.
Prior to joining the cosmetics retailer, Mahoney held leadership roles at BP and Eire Direct, where she oversaw and managed customer engagement.
The company wrote in a LinkedIn post: “Celebrating her 10-year Ulta-versary this year, Kelly is a true champion of our culture and passionate about our brand purpose and unleashing the power of beauty to bring to life limitless possibilities for all.”
In her new role, Mahoney will oversee marketing initiatives, media planning, public relations, and creative development.
Her appointment is a part of recent C-suite changes at Ulta Beauty.
In January, the company promoted Kecia Steelman to president and CEO, while Amiee Bayer-Thomas stepped into the role of chief retail officer, and Mike Maresca was appointed as chief technology and transformation officer.
Ulta Beauty is currently the largest beauty retailer in the US and has plans to continue expanding and partnering with other companies to improve its customer shopping experience.
As part of its development plans, the retailer recently partnered with the omnichannel platform Lucky to connect in-store inventory with ecommerce beauty websites.
Click here to sign up to Retail Gazette‘s free daily email newsletter
