Denim apparel label Good American, co-founded by Khloé Kardashian and Emma Grede, has opened its fourth store in Atlanta as part of its ongoing retail expansion.
The size-inclusive company unveiled a 2,757 sq ft location at Lenox Square Mall, further growing its physical presence.
This latest opening follows the brand’s 2023 debut at Westfield Century City Mall in Los Angeles, marking its fourth brick-and-mortar store.
Other store locations include The Forum Shops at Caesar’s Palace in Las Vegas, and Fashion Island in Newport Beach, California.
Emma Grede, CEO and co-founder of Good American, said: “The opening of our first-ever Good American Atlanta store is a key milestone in our strategic retail expansion.
“Atlanta’s dynamic market aligns perfectly with our vision to reach new customers and is a tangible expression of our commitment to sustainable growth and redefining the retail experience.”
The Atlanta store was designed by New York-based architecture firm MG2 and features branded hangers and adjustable notches to allow for size-inclusive products.
As part of its brand mission, Good American provides training to its sales associates on how to maintain inclusivity when helping customers with size and product recommendations.
The company wrote on its website: “We are committed to challenging industry norms to bring you a collection that is 100% inclusive, always.
“Every piece in our collection is shown on three size ranges of models to eliminate the friction around finding your perfect fit.”
The brand also recently debuted at select Macy’s stores to strengthen its retail presence.
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