Dutch Bros has significantly expanded its long-term growth ambitions, now aiming to operate more than 7,000 locations nationwide, surpassing its previous projection of 4,000.
This revised target follows the company’s milestone opening of its 1,000th store in February and its existing goal of reaching 2,029 outlets by 2029.
In the shorter term, Dutch Bros anticipates launching at least 160 new stores in 2025.
At its Investor Day meeting, held at the company’s support center in Tempe, Arizona, Dutch Bros’ leadership outlined these expansion plans alongside financial growth projections.
The coffee chain expects annual revenue to increase by approximately 20%, supported by steady new shop openings and modest same-store sales growth.
CEO Christine Barone expressed confidence in the company’s trajectory, crediting the leadership team’s expertise and the strong culture of its field operations teams.
“Led by field operations teams deeply rooted in our culture and hungry to grow, and supported by a leadership team with complementary skills and first-hand knowledge of scale, we are well positioned to deliver sustainable, long-term value while staying true to our mission of making a massive difference, one cup at a time,” she said.
Reinforcing its expansion strategy, Dutch Bros recently appointed Brian Cahoe as chief development officer.
Cahoe, who brings 24 years of experience from Yum! Brands, including a tenure as KFC US’ chief development officer, will oversee the company’s shop growth and development initiatives.
Beyond physical expansion, Dutch Bros is also entering the consumer packaged goods (CPG) sector.
Partnering with Trilliant Food & Nutrition, one of the leading US manufacturers of single-serve and ready-to-drink coffee, the company plans to introduce a line of packaged coffee products in retail stores.
Barone highlighted the potential of this venture to strengthen brand awareness, particularly in emerging markets.
“We believe this offering will build brand awareness, especially in newer markets by providing exposure to new potential customers,” she added.
“This new channel, structured as a licensing agreement, will allow us to share our passion for exceptional beverages with a wider audience, and we are confident that our dedication to quality and innovation will resonate with consumers.”
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