Coffee chain Dutch Bros reported record sales for the fiscal year 2024, with revenue surging 32.6% to $1.28 billion and net income jumping to $66.5 million, up from $10.0 million in 2023.
Notably, Q4 was a standout quarter, with total revenue climbing 34.9% to $342.8 million, while system same-shop sales grew by 6.9% and transactions increased by 2.3%.
As part of its plan to boost sales, the drive-through coffee chain launched 151 new shops across 18 states in 2024.
In February 2025, the company achieved the milestone of opening its 1000th location in Orlando, Florida.
The financial growth was bolstered by the Dutch Bros loyalty program, as 71% of transactions came from Dutch Rewards members.
The quick-service beverage provider plans to continue its mass expansion with plans to open approximately 160 locations in 2025, including debuts in new cities.
Christine Barone, CEO and president of Dutch Bros, said: “We delivered exceptional performance in the fourth quarter as we ended 2024 on a high note.
“We believe our brand is resonating with customers, as we delivered 2.3% system same-shop transaction growth, the largest year-over-year increase in over two years.”
“Our efforts to develop our foundational transaction drivers—innovation, paid media, and our Dutch Rewards loyalty program—are working. We believe these efforts are contributing to current momentum and that there is considerable runway for further growth.”
Dutch Bros expects sales to soar in 2025, with the expected revenue estimated at between $1.555 billion and $1.575 billion.
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