CardVault by Tom Brady, a fast-growing retailer specializing in sports cards and memorabilia, is set to launch a flagship store at American Dream in East Rutherford, New Jersey.
Opening on April 11, this will be the brand’s fourth location and its first outside of Massachusetts.
The store’s arrival follows Tom Brady’s acquisition of an ownership stake in February 2025, which led to the company’s rebranding under his name.
Existing locations include TD Garden in Boston, Gillette Stadium in Foxborough, and Foxwoods Resort Casino in Mashantucket, Connecticut.
Designed to provide an immersive experience for collectors and fans alike, the 1,200 sq ft store will offer rare and high-end trading cards, authentication services, and a dedicated VIP trading space.
It will also host exclusive events, guest appearances, and special promotions throughout the year.
“We’re just getting started. I’m beyond excited to officially be in the hobby – not just as a collector, but as a store owner,” said Brady, a seven-time Super Bowl champion.
“CardVault isn’t just about buying and selling cards; it’s about bringing the passion of collecting to as many people as possible. Collecting is about more than just the cards – it’s about the memories, nostalgia, and the connection to the game.
“I’ve lived it firsthand, and I know how powerful that feeling is. We’re bringing that excitement to a whole new generation of fans.”
CardVault is an authorized retailer for leading brands such as Topps, Panini, Upper Deck, and Fanatics Authentic, offering a selection of trading cards, collectibles, and signed memorabilia.
It also serves as an authorized dealer for PSA, Beckett, and SGC, streamlining authentication and grading services for collectors.
“Bringing CardVault by Tom Brady to American Dream, just steps from MetLife Stadium – home to countless iconic moments in sports – is a significant milestone for us,” added co-founder Ed Kane.
“With Tom’s vision and American Dream’s unmatched energy, we’re creating a premier hub for fans and the entire sports collecting community.”
The opening event on April 11 will feature interactive experiences, exclusive giveaways, and a special conversation with Tom Brady and co-founder Chris Costa.
The store will officially welcome the public on April 12.
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