Others are considering switching to US-made alternatives, delaying purchases until prices stabilise, or stocking up in advance of expected cost increases.
Consumers are particularly concerned about rising costs in essential categories such as groceries, fuel, household goods, and medical supplies.
The risk of price sensitivity driving shoppers towards competitors remains high, raising questions about how businesses will respond to shifting consumer behaviour.
However, despite growing awareness, there is still significant confusion about how tariffs influence pricing.
While 34% of respondents say they fully understand the implications, nearly half admit to having only a general idea, and a further 17% report little to no understanding of the issue.
Public opinion on tariffs also remains divided. While 35% of consumers support the latest measures, 38% are opposed, with those who ‘strongly oppose’ outnumbering those who ‘strongly support’ by a ratio of two to one.
The findings highlight the challenge businesses face in balancing pricing strategies and consumer expectations amid changing trade policies.
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