Online personal styling service Stitch Fix is now offering Affirm’s buy now, pay later service, giving customers additional options for managing their purchases.
Consumers can select the option at checkout and split their payments into monthly installments with no late fees. This feature is available on both the Stitch Fix website and mobile app.
The integration of Affirm aligns with Stitch Fix’s broader efforts to enhance its services and strengthen its business model.
“Stitch Fix’s personal styling service has long been known for helping its clients discover the styles they love, and we’re excited to work with Stitch Fix to offer those clients more flexibility and control over how they pay for their purchases,” said Pat Suh, senior vice president of revenue at Affirm.
Stitch Fix has also been focused on showcasing the expertise of its stylists. Last year, the company began featuring stylist profiles, highlighting their interests, portfolios, and professional experience.
This was later expanded to include client testimonials, fun facts, and areas of specialisation.
While Stitch Fix works to innovate and expand, it is also undergoing a business transformation.
In 2024, Stitch Fix CEO Matt Baer stated that the company expects to return to growth by the end of fiscal year 2026.
This comes after a challenging period for the company, during which it reduced its workforce, exited the UK market, and closed multiple distribution centers.
For its first-quarter earnings, the ecommerce firm reported a 12.6% decline in revenue to $318.8 million, with a drop in active clients by 18.6%. However, its net losses improved from $35.5 million to $6.2 million.
“Our clients are responding to the newness we have brought to our assortment as well as the improvements we’ve made to our client experience,” Baer said.
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