Lisa Valentino, president of Best Buy Ads said: “Our world relies on technology more than ever, and no one understands customers who use and love tech better than Best Buy.
“We’re excited to launch this in collaboration with Meta. With Social+, we’ve set a new industry standard that will help our partners thrive, boost their return on investment, and provide more ways to measure meaningful impact.”
The platform’s model merges Best Buy customer insights with Meta’s Advantage+ shopping campaigns. It also leverages automation to give personalized and targeted content to customers.
Additionally, the technology will provide SKU-level insights by using Meta’s product-level reporting beta capabilities, leading to better advertising campaigns for companies.
Social+ is currently exclusively available to Best Buy Ads retail network on Meta’s Facebook and Instagram platforms, with plans for expansion in the future.
Best Buy launched its Best Buy Ads program in 2022, an in-house media company that is aimed at helping customers find products, services, and offers.
It joins a growing list of retailers expanding their customer reach through digital marketing, including Walmart, which has a media network, Walmart Connect, relaunching in Canada and the US in 2021.
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