AliExpress has expanded its AliExpressLocal program with the launch of AliExpressLocal Direct, bringing US merchants onto the platform.
The AliExpress Local Marketplace is designed to give US-based sellers greater autonomy, offering tools such as sales insights and traffic data to support their growth.
The move is part of the Chinese ecommerce giant’s expansion in the US, currently marking its 15th year of operations.
Chris Carl, head of marketing at AliExpress US, said: “As we celebrate AliExpress’ 15th anniversary, we’re thrilled to continue innovating and expanding opportunities for local sellers in the US.
“The new Marketplace model and integration tools reflect our ongoing commitment to flexibility, ease of use, and empowering businesses to reach our diverse and rapidly growing customer base.
“It’s an exciting milestone, and we look forward to seeing sellers leverage these offerings to accelerate their growth on AliExpress.”
The platform offers personalized support for local merchants, an individual onboarding process, and help with launching the online shop.
Merchants will also have inventory and order fulfillment management tools, which aims to enhance the overall company operations.
Additionally, AliExpress has launched two separate application types for merchants based on their developer qualification: AliExpress Open API and Third-Party Software Vendor.
These platforms help merchants automate product listings, get real-time inventory updates, make pricing adjustments, and navigate order management and fulfillment tracking.
The API helps to reduce and streamline manual tasks by data synchronization and provides sales with more accurate and more up-to-date information.
The launch of the new marketplace follows a breakout year in 2024, with the company’s holiday season’s revenue reaching $6.72 billion.
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