Walmart reports strong 2024 sales but predicts modest growth

Walmart reported strong sales in 2024, with revenue rising by 5.1% to $681 billion and its global advertising business growing by 27% to $4.4 billion.

This momentum was driven by accelerated store-fulfilled pickup and delivery, a strong holiday shopping season and expanding advertising initiatives.

During Q4 of 2024, the company achieved revenue of $180.6 billion, up 4.1% with global ecommerce sales rising by 16%.

Doug McMillon, Walmart’s CEO and president, said: “Our team finished the year with another quarter of strong results. We have momentum driven by our low prices, a growing assortment, and an ecommerce business driven by faster delivery times.



“We’re gaining market share, our top line is healthy, and we’re in great shape with inventory. We’ll stay focused on growth, improving operating margins, and strengthening ROI as we invest to serve our customers and members even better.”

Despite the high earnings report, the company maintained a modest outlook for the upcoming fiscal year 2026 due to potential headwinds from tariffs and consumer shifts.

John David Rainey, Walmart’s chief financial officer and executive vice president, said on a call: “We’ve been operating in a highly dynamic backdrop for several years, and we expect this year to be no different.

“Our outlook assumes a relatively stable macroeconomic environment but acknowledges that there are still uncertainties related to consumer behavior and global economic and geopolitical conditions.

“As a result, we’ve taken a similar approach to our initial guidance for you for the year as we have in the past couple of years, balancing known risk with what we can control. We remain confident that Walmart is well positioned to navigate as it has over the last several years while continuing to deliver value for customers and shareholders alike.”

The company expects to achieve consolidated net sales revenue growth of approximately 3 to 4% for the upcoming fiscal year 2026.

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