Chinese-based fast-fashion retailer Urban Revivo will launch its first store in the US in Soho, Manhattan, on 28 February 2025.
The 30,000-square-foot store has been designed to blend urban modernity with artistic installations, according to the company’s statement.
Consumers will be able to purchase from the retailer’s selection of men’s, women’s and children’s apparel, accessories, and handbags.
The fashion brand will debut its flagship at an opening event and aims to expand into other cities in the US.
Leo Li, CEO of Urban Revivo, said: “We’re delighted to be opening our first US flagship in New York and marking our entry into the offline US market.
“We hope to become an important and respected name in the US fashion market, leading trends of sustainability, innovation, and quality.
“Our goal is to achieve long-term and stable development in the vibrant and dynamic US market while winning fans in New York and across the country.”
The US flagship supports the company’s strategy to expand globally and strengthen its position as a leading fast-fashion retailer.
Urban Revivo’s brick-and-mortar launch in the US follows a successful expansion in Southeast Asia in 2024, with nine new stores opening in the region.
The fashion retailer was founded in 2006 and has since grown to be a global brand with over 400 stores in Singapore, Malaysia, Thailand, Vietnam, and the Philippines and has an ecommerce presence in Europe, North America, and beyond.
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