Sportswear apparel company Fabletics is implementing Blue Yonder’s SaaS-based supply chain solutions to improve its operations.
These services include demand planning, allocation and replenishment, merchandise financial planning, and size scaling.
The solutions will enhance Fabletics’ supply chain by leveraging advanced planning tools and providing inventory recommendations based on data-driven algorithms.
The new model will also reshape business processeses across the company’s direct-to-consumer, ecommerce, retail and dropship channels.
In addition, Blue Yonder plans to reduce waste with improved planning processes, aligning with the fashion retailer’s goal to strengthen its carbon-neutral certification.
Derek Cesarz, managing partner at Plantensive, said: “We are thrilled to partner with Blue Yonder to drive the strategy and execution of Fabletics’ digital transformation journey.
“As a strategic partner, Plantensive is committed to delivering end-to-end planning, allocation, and replenishment solutions that will not only enhance Fabletics’ internal operations but also elevate their customer experience.
“We are excited to be part of their growth story and look forward to a successful collaboration.”
Vince Beacom, president of global retail at Blue Yonder, added: “Retailers today find it increasingly challenging to manage demand planning, allocation, replenishment, and forecasting due to supply chain disruptions such as labor shortages and rising inflation.
“Fabletics is taking the first step in transforming their business to better meet the needs of their consumers and internal teams to expand globally and support their manufacturing process as a result.”
The upgrade to the supply chain comes as Fabletics increases its international expansion, with over 100 locations in the US, Canada, UK and Europe.
The company also plans to open stores in Central America and the Middle East in 2025.
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