Target has announced the appointment of Mark Weinstein as the chief marketing and guest experience officer, effective immediately.
He will report directly to Michael Fiddelke, Target’s CEO, and will assist in developing the company’s long-term growth strategy for profitability.
Weinstein joins the business from Hilton, where he worked as global chief marketing officer for all 28 brands as well as the head of luxury brands.
During his career he has been in charge of developing brands, platforms, and experiences that are consumer-centered and helped to drive long-term growth for businesses.
As part of the new position, he will be responsible for developing a more integrated marketing experience within the company and the cultural relevance of Target. Additionally, he will manage Roundel, Target’s retail media network, and Target+.
Fiddelke said: “As we continue writing the next chapter at Target, deepening how we know and engage our guests will be critical to our success.
“Mark has a proven ability to understand what consumers value and turn those insights into brand connections that feel relevant and personal.
“His leadership will help us elevate the guest experience across every interaction with Target, deepening existing relationships, welcoming new guests, and driving continued growth.”
Weinstein added: “Target is an iconic brand with the rare ability to be both deeply familiar and continually surprising. I’m excited to join Michael and the team as Target charts its next chapter and builds on that incredible foundation in fresh, distinct, and more connected ways.
“We have an enormous opportunity to bring the brand to life across every interaction with consumers, creating experiences that feel unmistakably Target while giving people new reasons to engage with, choose, and prefer us.”
This comes as the department store chain is strengthening its executive leadership team, recently appointing the first-ever chief AI officer.
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