Foot Locker and Nike have announced the development of The Crenshaw Rec by Foot Locker in LA which is a retail destination that is designed as a first-of-its-kind shopping center and community hub.
The new space features an equipment room, open gym, local collections, creative workspaces, and a dedicated resource center that will host year-round programming supporting residents within the community.
Foot Locker and Nike partnered with athletes and influential community figures to create a store that reflects the neighborhood’s identity.
The retail store will have educational workshops and exclusive product collections such as the Crenshaw High School x Nike Team Shop collection and line by Gavin Mathieu.
Additionally, there will be ongoing pop-ups highlighting local businesses and the Crenshaw Striper Program, which creates opportunities for residents.
Brett O’Brien, SVP and chief marketing officer at Foot Locker said: “The Crenshaw Rec by Foot Locker reflects our commitment to investing in the communities that have shaped our brand and continue to move sneaker culture forward.
“Together with Nike, Inc. and respected voices across Crenshaw, we’re proud to create a destination that honors the neighborhood’s rich legacy while inspiring the next generation through sport, culture, and community.”
Some of the contributors include Nipsey Hussle’s The Marathon Brand, Los Angeles-based designer Gavin Mathieu of Supervsn Studios, and Crenshaw High School.
Samiel Asghedom, co-founder of The Marathon Brand said: “The family is honored for The Marathon Brand to have the opportunity to partner with Nike, Inc. for the launch of The Crenshaw Rec by Foot Locker. This location is extremely important because we were raised in this shopping center.”
As part of the opening celebrations on Saturday, 22 August, Foot Locker will host a Community Swap Meet and 3v3 tournament on the date, which will be open to the public.
Moving forward, the fashion retailer is exploring opportunities to bring similar retail concepts to additional communities in the future.
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