Specialty retailer The Paper Store has opened a new location for its banner, Uncharted, at Green Cove Plaza in Greenvale, New York on 25 March.
The Uncharted store launched in November 2024 at The Shops at Oak Brook Place in Oak Brook, Illinois, and became one of the best performing brands under The Paper Store’s portfolio.
Its new 10,782 sq ft location features a selection of apparel, accessories, jewelry, cosmetics, home decor and toy departments. Notable brands available at the store include Stanley, Birkenstock, Free People, and Kendra Scott.
Additionally, the store will offer exclusive experiences, including ear piercing and frequent pop-up events.
Tom Anderson, president and CEO of The Paper Store, said: “Greenvale’s vibrant community made it the perfect choice for Uncharted’s East Coast debut.
“The enthusiastic response from customers at our Illinois store has been a strong driver of our expansion. We’re confident Long Island shoppers will take to this sister brand and its impressive lineup of best-selling products.”
Uncharted is also set to host an opening event on Saturday, 29 March, featuring a mystery gift card giveaway and a pop-up cart from Swedish candy brand BonBon.
The Paper Store has been operating for over 60 years and shared a $60 million investment plan for the next five years, which includes modernizing its fleet and expanding across the US.
Anderson added: “Our expansion plans over the next several years represent our commitment to reinvesting in our community with the same dedication and passion that has defined our family-run business for decades.”
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