Tommy Hilfiger has unveiled its Fall 2026 campaign, which is fronted by NFL professional Travis Kelce at The Plaza Hotel, New York.
The campaign also features a range of influential figures to promote the luxury fashion brand’s latest line.
Kelce is joined by founder Tommy Hilfiger and Dee Hilfiger, as well as brand ambassadors Gigi Hadid, Jisoo, and global musician Peggy Gou.
The overall campaign aims to reflect the creativity of New York and showcase the brand’s legacy with younger talent that can appeal to a wider customer audience.
This year’s Fall 2026 collection is part of the brand’s vision of “Prep Made Current,” which reimagines American classic pieces in a contemporary format.
The new collection is centered around New York style and aims to balance the heritage of the brand with modern functionality.
Kelce said: “Tommy brought us into his world at The Plaza for this, and it doesn’t get more classic New York than that.
“There’s a magic to this city, and I love that you never know who or what’s around the corner.
“We had a blast tapping into that unique energy with a cast who truly embody the vibes that make this city so special.”
The collection includes cable-knit sweaters, quarter-zip knits, mixed-media jackets, wool pea coats, and the popular varsity jacket.
The setting, The Plaza Hotel, has hosted a range of influential figures over the years, including Marilyn Monroe, Frank Sinatra, and The Beatles.
Hilfigier said: “Bringing Travis and this incredible cast together felt like celebrating everything I love about the city—its optimism, charisma, and endless sense of possibility.”
This follows the fashion brand’s Spring 2026 campaign, which was inspired by Hilfiger’s Palm Beach home.
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