Sports brand Reebok has appointed actress Hilary Duff as its newest ambassador and is set to launch a new campaign showcasing the latest apparel and accessories.
The new campaign “Unfiltered & Unstoppable” launched on 31 August, fronted by the actress featuring social content and imagery.
This move is part of the brand’s business strategy to appeal to wider audiences by selecting culturally relevant public figures to join its marketing activity.
She joins a wide number of popular Reebok ambassadors and creative partners, including Karol G, Belmont Cameli, PartyNextDoor, and Angel Reese.
According to the business, Duff was chosen due to her long-standing career within entertainment, music, and fashion.
Duff said: “I’m excited to partner with Reebok, a brand that has always embraced originality and individuality.
“To me, style has always been about wearing what makes me feel my best and gives me confidence, whether I’m on the go, spending time with family or fitting movement into my day. Reebok shares that mindset, and I’m looking forward to what’s ahead for this partnership.”
This debut campaign was designed to highlight the brand’s active and lifestyle styles which were created for movement and comfort according to the business.
Stefani Fleurant, EVP, Sports & Lifestyle marketing, said, “She has built a genuine connection with audiences across generations, and her effortless approach to style, wellness, and everyday movement makes her a natural fit for the brand.
“We’re excited to welcome Hilary to the Reebok family as we continue to connect with consumers through authentic storytelling and products that fit their lifestyles.”
This comes as the parent company of Reebok, Authentic Brands, is working towards expanding its footprint and presence, recently acquiring Drake’s lifestyle brand OVO.
Click here to sign up to Retail Gazette‘s free daily email newsletter
