Adidas is set to open its first full-price brand concept store in Minnesota this October, which is located at Mall of America.
The new location is approximately 9,161 sq ft and was designed to reflect the newest format in Adidas’ concept store fleet, which was created to improve the consumer experience across both performance and lifestyle products.
The latest location is set to offer a curated mix of Adidas Originals and Badge of Sport collections next to localized products tailored to the Minnesota community.
The store was designed around four immersive retail zones: Footwear, Made For You, City Shop, and an elevated storefront with integrated digital touchpoints, which helps shoppers move from product discovery to personalization and purchase.
At the center will be an enhanced Made For You experience, which provides consumers with opportunities to personalize and customize their items through both service and product-based offerings.
Carrie Charleston, VP and head of leasing at Mall of America said: “We’re thrilled to welcome Adidas to Mall of America, marking another first-to-market brand for our guests.
“This best-in-class retail experience will offer our guests an innovative way to engage with the brand through product, customization, and immersive storytelling, creating a shopping experience that reflects the future of retail.”
The store was designed around four immersive retail zones: Footwear, Made For You, City Shop, and an elevated storefront with integrated digital touchpoints, which helps shoppers move from product discovery to personalization and purchase.
According to the business, the architectural design reflects Adidas’ latest global concept, which shows a modern aesthetic with an emphasis on product storytelling and layered visual presentation.
This expansion is part of the brand’s continued investment in North America and its commitment to create premium retail experiences for shoppers.
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