Sam’s Club is increasing the cost of its annual memberships, marking its latest pricing adjustment as it invests in services and member benefits.
The Walmart-owned warehouse club will raise its basic Club membership from $50 to $60 per year, while its premium Plus tier will increase from $110 to $120.
The new pricing takes effect May 1, 2026, with existing members paying the higher rates upon renewal.
The retailer said the increase will support continued investment in technology, assortment and convenience-led services, including expanded store hours, curbside pickup and delivery options.
Plus members will continue to receive benefits such as 2% cashback rewards, free shipping with no minimum spend and early access to in-store shopping hours.
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As part of the update, Sam’s Club is also raising the annual cap on rewards earnings to $750, up from $500.
The new pricing brings Sam’s Club broadly in line with competitors. BJ’s Wholesale Club charges similar rates for its membership tiers, while Costco currently prices its basic membership slightly higher at $65 annually, with its premium tier also set at $120.
Analysts estimate the price hike could generate more than $200 million in additional annual subscription revenue, providing a modest boost to Walmart’s earnings.
The increase follows promotional discounting last year, when Sam’s Club offered sharply reduced membership rates during the holiday period to drive sign-ups.
With more than 600 locations across the U.S. and Puerto Rico, the retailer continues to lean on its membership model to fund service enhancements while maintaining its value positioning in a competitive warehouse club market.
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