UK-based menswear brand Tailored Athlete, known for its “perfect muscle fit” apparel, has partnered with Cart.com to enhance its direct-to-consumer fulfilment operations in the United States.
After the unexpected closure of its previous 3PL provider, Tailored Athlete turned to Cart.com for immediate support.
The company will now leverage Cart.com’s tech-enabled third-party logistics (3PL) services and Columbus, Ohio-based supply chain hub to handle fulfilment, inventory, and freight operations across the US.
“We needed a partner who could take over fast—and every member of the Cart.com team delivered,” said Nick Bailey, COO of Tailored Athlete. “They got us up and running smoothly and helped urgently clear our backorders.”
In addition to warehousing and order fulfilment, Tailored Athlete is adopting Cart.com’s transportation management system (TMS) to optimise shipping rates across carriers and consolidate freight operations.
Cart.com offers a full suite of omnichannel logistics solutions, including a proprietary order management system (OMS) and warehouse management software, used to automate and scale fulfilment operations across its nationwide network.
“We’re proud we were able to quickly onboard Tailored Athlete and clear the backorders left by its previous 3PL within the first week of our partnership,” said Joe Barth, Chief Logistics Officer at Cart.com.
The move positions Tailored Athlete for more scalable growth in the US market, joining other fashion brands such as Draper James, founded by Reese Witherspoon, in tapping Cart.com for logistics support.
