Sportswear apparel retailer Adidas announced there was a customer data breach carried out by hackers through a third-party service provider.
The data breach involved contact details of shoppers who had spoken to Adidas’ customer support center.
The company commented: “Adidas recently became aware that an unauthorized external party obtained certain consumer data through a third-party customer service provider.
“We immediately took steps to contain the incident and launched a comprehensive investigation, collaborating with leading information security experts.
“Adidas is in the process of informing potentially affected consumers as well as appropriate data protection and law enforcement authorities consistent with applicable law.”
According to the company, the stolen data did not include customers’ passwords, payment information, or credit card numbers.
Adidas also revealed that it had previously faced data breaches in its global operations in South Korea and Türkiye earlier this month, according to a report by the BBC.
The company added in a statement on its website: “We remain fully committed to protecting the privacy and security of our consumers and sincerely regret any inconvenience or concern caused by this incident.”
Recently, retailers in the UK, including Marks & Spencer’s and Co-op, have been dealing with cybersecurity attacks.
The news of a cyberattack comes amid mounting pressure for the sportswear giant as it deals with the impact of additional tariffs on the footwear industry.
Adidas was part of a joint letter from major retailers in the footwear industry urging President Donald Trump to lower the price of tariffs.
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