Reebok partners with Bryson DeChambeau for new apparel franchise

Reebok is making a comeback in the golf market with a performance-focused footwear and apparel franchise, partnering with professional golfer Bryson DeChambeau.

The range features men’s and women’s apparel and performance shoes, including the Nano Golf for $130, OG Pump Golf for $200, and Question Golf for $180.

The collection will roll out on Reebok’s website and select retailers globally on 25 March.

Steve Robaire, EVP of Reebok at Authentic, said: “Reebok’s re-entry into performance golf is a significant milestone in the brand’s evolution.

“By combining SCI’s unmatched expertise in design and manufacturing with Reebok’s brand DNA, we’re delivering a fresh, disruptive approach to golf performance.

“This new offering meets the modern golfer’s needs and redefines what they can expect from the game, solidifying Reebok’s position as a leader in the performance golf market.”