Home Depot has introduced Magic Apron, a new suite of generative AI tools designed to enhance the customer experience for home improvement projects.
The tool, available 24/7 on Home Depot’s website and app, is embedded in millions of product pages.
It summarises reviews, answers specific how-to questions, and provides helpful product information to guide customers through their shopping experience.
For example, if a customer is getting their lawn ready for spring, they may not know if aeration is needed, how to overseed bare spots, what products are needed for weed control, or how to fertilize it.
Magic Apron can answer these questions and provide how-to instructions, product suggestions and more.
Jordan Broggi, EVP of customer experience and president, online, said: “Home Depot customers have always relied on the expertise of our orange-aproned associates in the aisles of our stores to answer questions and help them solve problems.
“Magic Apron is designed to bring that same expertise to the digital world, leveraging our proprietary knowledge base to support our customers and give them the confidence to tackle their home improvement projects, anytime, anywhere.
“So, whether you’re staining a deck, searching for the latest grill, or sprucing up the garden for spring, Magic Apron is ready to assist with your home project needs.”
Powered by Home Depot’s proprietary knowledge and large language models, Magic Apron draws from the retailer’s product catalog and online resources. It also learns from customer and associate feedback to continually improve its responses.
The service is set to expand to Home Depot’s Pro B2B site, offering tailored assistance to professional contractors and business users.
Additional features are in development, including a personal home improvement concierge for project ideas, design tips, product comparisons, and expert advice.
While primarily focused on customers, Magic Apron will also assist store and contact centre associates, improving support across the board.
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