Skechers reaches record growth in 2024

Skechers achieved a milestone in 2024 with annual sales reaching $8.97 billion, reflecting a 12.1% year-over-year increase and 13.2% growth in wholesale revenue.

Q4 was particularly strong, with sales of $2.21 billion, a 12.8% year-over-year increase, and 17.5% wholesale growth.

The holiday season boosted Q4 sales in 2024, while the footwear giant’s strong international marketability also contributed to its success.

Robert Greenberg, CEO of Sketchers, said: “Our 2024 record sales were driven by a strong response to our comfort technology products and the outstanding execution of our talented and dedicated team in developing, marketing, and managing the strategic allocation of our footwear, apparel, and accessories worldwide.



“The global demand for our business is a true testament to our ability to continuously evolve our diverse product portfolio and effectively create excitement for our innovations through powerful marketing campaigns.”

As the footwear company’s global impact continues to increase, there are plans to invest in expanding distribution outlets in North America, China, and Europe.

The current predictions from the company for 2025 annual sales are between $9.7 and $9.8 billion, a significant increase from 2024.

Despite the strong growth, Skechers’ stock dropped 12% on Friday due to concerns over tariffs and foreign taxes, according to Investopedia.

This unfavorable outlook is a result of the evolving foreign trade market in the US, which is affecting the majority of global retail giants.

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