Kohl’s has launched an integrated marketing campaign for Christmas that aims to showcase the retailer as a main shopping destination.
The retailer is set to debut curated gift collections and improved in-store and online experiences to make holiday shopping engaging for consumers.
The marketing activity is centered around festive moments that families plan for and showcases the store as a location for affordable gifting.
There are curated storytelling hubs, which include Cozy Corner, Style Square, and family-friendly activities during the season.
The department store retailer offers a $5 to $20 pricing range, and there will be a revamped in-store holiday gift shop.
The store will have organized presentations across private-label brands and other names, including Nike, Levi’s, Sonoma Goods, and Vera Wang.
Arianne Parisi, Kohl’s chief customer officer said: “Every family wants to create magical holiday moments, and our customers are being very intentional about making every dollar and every moment count this season.
“That is why we’ve focused on making Kohl’s the easiest choice for families. We’ve brought together a compelling product assortment, clear, dependable value, and total shopping convenience to ensure every customer can shop with confidence this holiday.”
There will be a Sephora at Kohl’s station, which has an assortment of over 2,000 beauty items under $30 and the beauty retailer’s gift sets. Sephora will also have curated new in-store displays and fragrance towers.
Kroger is also new AI-powered tools for gift searching, flexible payments, and delivery options to suit customers’ needs.
There is same-day delivery over the festive season across Kohl’s and Sephora at Kohl’s through DoorDash and Instacart. Additionally, to offer shoppers more flexibility through extended holiday returns.
Kohl’s is also donating $850,000 in grants to 600 local nonprofits through the retailer’s shopping grant program to help organizations purchase essential items for individuals they serve.
The stores will be closed on Thanksgiving and Christmas Day so staff members can take time off for the holiday season.
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