Forever 21 has begun liquidation sales across all its US stores and online after its parent company, F21 OpCo, filed for bankruptcy protection earlier this month.
The fashion retailer is closing its doors after facing mounting financial struggles, exacerbated by fierce competition from online fast-fashion giants such as Shein and Temu.
This marks the second time the company has sought bankruptcy protection in six years.
Shoppers can expect deep discounts on remaining inventory, with savings of up to 60% off the lowest marked prices. In addition to apparel, store fixtures and equipment are also being sold.
Hilco Consumer-Retail, in partnership with Gordon Brothers and SB360, is overseeing the liquidation process.
“Stores are fully stocked, and fresh inventory is continuously being added at incredible discounts,” said Ian Fredericks, CEO of Hilco Consumer-Retail, in a statement.
“Customers should shop early for the best selection—once items are sold out, they’re gone!”
Gift cards will be accepted through April 15, 2025, while all purchases made on or after February 24, 2025, are final.
Items bought before that date may still be eligible for returns. Consumers are also advised to be cautious of fraudulent websites posing as Forever 21’s official online store, a growing issue seen in recent retail liquidations.
RCS Real Estate Advisors has been engaged to market and sell Forever 21’s US lease portfolio, which spans approximately 360 store locations across major markets.
Store sizes vary from 4,000 to 150,000 square feet, with an average size of about 21,000 square feet.
Founded in Los Angeles in 1984, Forever 21 was once a dominant force in fast fashion, operating around 800 stores globally at its peak in 2016.
The company first filed for bankruptcy in 2019 before being acquired by a consortium including Authentic Brands Group, Simon Property Group, and Brookfield Property Partners.
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