Peter Larsen, vice president of Buy with Prime and Amazon multi-channel fulfillment, said: “Expanding Buy with Prime to adidas.com and the adidas app is like lacing up a fresh pair of sneakers, it just feels right.”
“We’re excited to give Prime members the added convenience of using the shopping benefits they already know and love on adidas.com and the adidas app.
The Buy with Prime program aims to help merchants’ businesses grow by simplifying and aiding shopper support and shipping processes, according to the company.
Amazon has partnered with other retailers such as Laura Mercier, Steve Madden, Elizabeth Arden, and MrBeast to offer exclusive advantages to prime users.
The ecommerce giant reported strong earnings for the fiscal year 2024, with net sales up by 11% to $638.0 billion in 2024.
In particular, Q4 was highly successful due to the holiday shopping season, with net sales up 10% to $187.8 billion, concluding the year with strong financial growth.
As the company strategically implements different partnerships in the retail sector, it expects to grow between 5% and 9% in Q1 of 2025.
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