Online household retailer Grove Collaborative has acquired the assets of eco-friendly cleaning brand Grab Green as part of its plans to expand its selection of sustainable products.
The deal solidifies an established partnership between the two brands since 2019 when Grab Green became a third-party vendor for Grove.
Grab Green’s sustainable product offerings of detergents, dishwashing pods, and cleaners align with Grove’s mission to promote environmentally conscious brands.
Jeff Yurcisin, CEO of Grove, said: “Grab Green has been a trailblazer in creating safe, sustainable, and effective cleaning products that align perfectly with Grove’s mission of reducing the environmental impact of everyday household essentials.”
“This acquisition represents an exciting opportunity to scale our collective impact, bringing even more innovative and eco-friendly solutions to consumers while continuing to raise the bar for sustainability in our industry.”
Grab Green’s co-founders Patricia Spencer and Michael Edell are also joining Grove and stepping into advisory roles to spearhead integration and product development.
Edell added: “This collaboration marks a new chapter for Grab Green, one where we can reach more homes and have an even greater environmental impact.
“With Grove’s extensive platform and shared values, we are confident that this partnership will amplify our ability to innovate and lead the charge in sustainable home care.”
Despite the acquisition of Grab Green, the company has been struggling with declining sales. Q3 of 2024 saw its revenue drop from $61.8 million in 2023 to $48.3 million in 2024.
The company plans to alleviate the financial challenges by ending its brick-and-mortar partnership and migrating to Shopify to increase direct-to-customer sales.
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