UK-based functional drinks brand Trip has announced the selection of model Kendall Jenner as its new global ambassador and equity shareholder.
The brand is set to launch a global campaign fronted by Kendall Jenner today, which aligns with the Trip’s strategy to appeal to consumers who are looking for more wellness drinks.
This comes as there is an increase in consumers looking for alternative options within the beverages category and the rise of the no/low alcohol category.
The brand successfully built momentum worldwide and recently underwent a rebrand to market itself within the functional wellness category with a range of magnesium-infused products.
Trip has also established itself within the US market, reporting successful growth within the sparkling drinks category.
Jenner said: “I’ve been obsessed with Trip for a while; the product is incredible, and I’ve always loved how elevated and intentional the brand feels.
“I love their vision for the brand and their mission to help more people find calm in their everyday lives. I’m so excited to be part of their journey.”
Liv Ferdi, Trip founder & co-CEO said: “Kendall perfectly embodies the way we think about calm today, not stepping away from a full life, but finding moments within it to reset, feel present and be your best authentic self. She truly connects with our mission.”
“We’re thrilled to be partnering with her and now launching our brand new campaign together.”
The company was founded in 2019 by Olivia and Daniel Ferdi with the goal of helping a billion people through their infusion of wellbeing supplements into their beverages.
Trip is sold nationwide in the US at major retailers across the country, including Target, Whole Foods Market and Sprouts Farmers Market.
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