Toys“R”Us is ramping up its brick-and-mortar comeback just in time for the holiday season.
The iconic toy retailer, in partnership with Go! Retail Group, has announced the locations of 10 flagship stores and 20 seasonal holiday shops set to open across the US by the end of the year.
The rollout marks a major step forward in the company’s retail resurgence and expansion strategy under WHP Global, which acquired the brand in 2021.
“This holiday marks an important step in our expansion strategy for the Toys“R”Us brand,” said Gideon Schlessinger, CEO of Go! Retail Group.
“Through both flagship stores and seasonal holiday shops, we are delivering the same experience nationwide, strengthening our presence while meeting consumer demand during the most important season of the year.”
Each store will feature an assortment of the season’s most popular toy brands, designed as convenient, family-friendly destinations offering the classic Toys“R”Us experience.
“This next phase of growth brings the magic of Toys“R”Us to even more communities across the country — just in time for the holidays,” said Jamie Uitdenhowen, executive VP of Toys“R”Us at WHP Global.
“We’re delivering the joyful shopping experience that has made us a trusted destination for generations.”
Flagship Locations
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Chicago Premium Outlets, Aurora, Ill. (now open)
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Camarillo Premium Outlets, Camarillo, Calif.
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Arundel Mills, Hanover, Md.
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Jordan Creek, West Des Moines, Iowa
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Westroads Mall, Omaha, Neb.
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Denver Premium Outlets, Thornton, Colo.
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Tanger Outlets Deer Park, Deer Park, N.Y.
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Towne East Square, Wichita, Kan.
Seasonal Holiday Shops
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Great Lakes Crossing, Auburn Hills, Mich. (now open)
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Grapevine Mills, Grapevine, Texas (now open)
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Lakeside Shopping Center, Metairie, La. (now open)
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Tanger Outlets, Nashville (now open)
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Crabtree Valley Mall, Raleigh, N.C. (now open)
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The Mall in Columbia, Columbia, Md. (now open)
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South Plains Mall, Lubbock, Texas (now open)
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Westfield Southcenter, Tukwila, Wash. (now open)
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Station Park, Farmington, Utah (now open)
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Deptford Mall, Deptford, N.J.
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Eastland Mall, Evansville, Ind.
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Mall of New Hampshire, Manchester, N.H.
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Bay Street, Emeryville, Calif.
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Twelve Oaks Mall, Novi, Mich.
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Park Meadows, Lone Tree, Colo.
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North Star Mall, San Antonio, Texas
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Tanger Outlets, Sevierville, Tenn.
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King of Prussia Mall, King of Prussia, Pa.
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Crocker Park, Westlake, Ohio
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Walden Galleria, Buffalo, N.Y.
The new openings reflect Toys“R”Us’ ongoing efforts to re-establish itself as a key player in the toy retail industry, blending nostalgia with modern retail experiences as it expands across the country.
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