Sur La Table has appointed Dan Goldman as its new president, effective 14 July 2025, as the premium kitchenware retailer accelerates its multi-year growth strategy. The news was first reported by Chain Store Age and Retail Dive.
Goldman, a seasoned retail executive with past leadership roles at Gap Inc., Banana Republic, Athleta, The North Face, and McKinsey & Company, joins Sur La Table at a critical moment in its revitalisation. The business was purchased out of bankruptcy in 2020 by Marquee Brands and CSC Generation for $90 million and has since focused on re-establishing its place in the premium kitchenware segment.
“Dan’s hire is one of the most important leadership decisions we’ve made as part of our aggressive growth strategy,” said Jordan Voloshin, CEO of Sur La Table. “As we continue to achieve our bold objectives and execute against a multi-year brand plan, we identified a leader with the rare ability to bridge vision and action. Dan’s expertise in brand storytelling and operations, alongside his team-first mindset, makes him exactly the right person to help bring our ambitious vision to life.”
Goldman is expected to support Sur La Table’s efforts to elevate customer experience across both digital and physical formats. His appointment follows a period of expansion for the brand, which includes the 2022 launch of a private-label tableware line, store network growth, and the revamp of in-store and online cooking classes.
In March 2025, Sur La Table acquired Seattle Coffee Gear, a move that added a specialty coffee equipment dimension to its offering. The business also hired Elton Graham as its new chief marketing officer this year. Graham brings experience from brands such as Glossier, Savage X Fenty, Gorjana, and Amazon.
Sur La Table’s recovery strategy focuses on offering premium-quality products with value through its loyalty programme, while competing across high-end, mid-range, and discount kitchenware markets.
The company’s leadership reiterated its commitment to long-term growth through strategic brand investments, omnichannel experience, and customer loyalty.
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