Wayfair is enhancing its mobile app with a suite of AI-driven features aimed at making home shopping more intuitive, personalised, and visually engaging.
The latest updates include AI-based discovery tools, image search capabilities, and style inspiration features, all designed to streamline the customer journey.
The new “Discover” tab delivers a personalised, infinite scroll of AI-generated, shoppable images based on each user’s style preferences.
Users can tap “shop the image” to view visually similar products and explore an expanding gallery of AI-generated room scenes, all powered by Wayfair’s proprietary visual search technology.
In addition, Wayfair’s mobile image search tool now allows customers to snap a photo or upload one from their camera roll.
The AI engine then returns up to 30 visually similar items from Wayfair’s catalogue. On select product pages, a “find similar looks” feature enables further exploration of related styles.
These tools complement the retailer’s earlier 2025 launch of Muse, a generative AI-powered inspiration agent that creates room visuals and links them to shoppable product suggestions and collections tailored to individual tastes.
“At Wayfair, we’re always looking for ways to remove friction and bring more joy to the shopping journey,” said Aanan Contractor, VP of customer technology.
“These innovations simplify the journey and bring your home vision to life — seamlessly and intuitively.”
Wayfair’s ongoing investment in AI reflects its broader strategy to enhance discovery, boost conversion, and cement its leadership in the online home furnishings space.
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