Saks Global is rolling out a refreshed, data-driven menswear strategy across its Saks Fifth Avenue and Neiman Marcus banners, aiming to tap into a new generation of luxury shoppers while deepening engagement with existing clientele.
The initiative focuses on curated, interchangeable assortments tailored for style-conscious men seeking flexibility, craftsmanship, and personal expression.
It also aligns with broader fashion shifts such as the casualisation of luxury, evolving definitions of masculinity, and the growing influence of Gen Z and millennial consumers.
“With the scale of our multi-brand platform, deep customer insights, refined product assortment and personalised service, we are uniquely positioned to lead the luxury menswear category,” said Emily Essner, president and chief commercial officer at Saks Global.
The company, which includes Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, and Off 5th, claims roughly 50% market share among multi-brand menswear retailers and dedicates more square footage to menswear than any other US retailer.
The strategy is part of a broader Saks Global initiative known as The Art of You, designed to personalise the luxury shopping experience using data and AI to better understand and serve individual customer preferences.
Paolo Riva, chief brand partnerships and buying officer, said the strategy is designed to expand the customer base without compromising on quality or heritage.
“We see a significant opportunity in the menswear market — and this strategy allows us to merchandise for a new customer segment while continuing to serve our loyal clients.”
