Urban Outfitters teamed up with Nike to debut its ‘On Rotation’ store experience on May 14, which features a selection of Nike’s sportswear apparel and footwear.
The fashion retailer designed the new experience as a way of displaying selected brands to customers while shopping.
The new store experience launched in New York, Washington DC, Scottsdale, Arizona; San Diego, California; and Manhattan Beach, California.
Cyntia Leo, head of brand marketing and communications at Urban Outfitters, said: “Urban Outfitters has always been a destination for discovery, especially for Gen Z, who are expressive, engaged, and intentional in how they shop and show up.
“Connecting with this customer requires more than just a great product; it demands cultural fluency and inspiring retail moments. That’s what On Rotation is all about—transforming product categories into immersive narratives.
“Nike is the ideal first partner to bring this vision to life. Their cultural credibility is unmatched, and their legacy of innovation continues to set the pace.”
The fashion retailer aims to gain the attention of Gen Z shoppers by creating a community-driven shopping experience.
Urban Outfitters will also expand its collection of Nike apparel in its online and brick-and-mortar stores.
The retailer plans to debut a limited collection in celebration of Los Angeles’ running culture and has teamed up with over 20 social media influencers and college-aged members on a training journey to promote the event.
Nike has been ramping up its partnerships amid declining sales and an unfavorable outlook.
The footwear giant also underwent a major leadership transformation, which aimed to strengthen its operations as Nike faces financial struggles.
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