Nike has announced changes to its C-suite, with Heidi O’Neill, President of Consumer, Product, and Brand, stepping down from her role after 26 years at the company.
O’Neill will continue to work at the company in an advisory role until September 2025.
Additionally, the sportswear giant has introduced three new segments within the leadership structure: Consumer and Sport, Marketing, and Product Creation. The new roles will report directly to the CEO of Nike, Eliott Hill.
The sportswear retailer aims to boost its overall performance with the leadership restructuring.
Hill said: “I’m confident that with this new structure and leadership team in place, we will be able to better line up and leverage all the advantages that make Nike great.
“These exceptional leaders bring extensive Nike experience and have been instrumental in resetting our priorities to lead with sport and put the athlete at the center of everything we do.”
Amy Montagne, the VP and General Manager of Global Women’s, has been promoted to President, while Phil McCartney, who served in the role of VP of Footwear, will take on the role of EVP, Chief Innovation, Design, and Product Officer.
Meanwhile, Nicole Graham, Nike’s Chief Marketing Officer, has had her role expanded to EVP, Chief Marketing Officer, and Tom Clarke, advisor to the CEO, has been named as the new Chief Growth Initiatives Officer.
The announcement follows a weak performance last quarter for the brand, with the global footwear retailer facing challenges from increasing costs and efforts to update its inventory.
Nike announced a turnaround strategy during an earnings call after the results, which includes improving product innovation and increasing its assortment in sportswear apparel.
In February, the company announced a partnership with Kim Kardashian’s shapewear brand Skims in a strategic move to boost its sales and expand its women’s sportswear apparel selection.
Click here to sign up to Retail Gazette‘s free daily email newsletter
