Walmart is diversifying its in-store assortment by introducing Beauty Bars in 40 stores, where customers can speak to beauty experts, test products, and buy from different beauty brands.
The retail giant is planning to roll out over 1800 discounts during its beauty event, which is between April 18 and May 31.
Vinima Shekhar, VP of Beauty at Walmart, said, “We’re introducing Beauty Bars in 40 select stores, a pilot program where customers can explore new products, talk to beauty experts, and test samples.”
“We’re also spotlighting trend-forward brands online with elevated shopping experiences and editorial storytelling. From skincare to haircare, derm-recommended favorites to viral essentials, we want every beauty routine to feel seen and supported.”
Walmart joins a list of retailers diversifying their product assortment to market to a wider variety of customers, including Target, which expanded its selection by introducing 2000 new beauty products to its stores.
She added, “Our beauty customers are as diverse as the country itself — from teens just learning to care for their skin to busy parents trying to do it all to women navigating perimenopause and beyond. They’re savvy. They mix basics with premium. And they’re asking for more — more personalization, more transparency, and more options that meet their needs, their budgets, and their lives.”
The company aims to offer more diverse products to its customers, according to a statement released on the website, and has added over 40 beauty brands to its stores within the past year.
Walmart also recently announced an ambitious $6 billion investment plan for its Mexican division as part of its business strategy.
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