Gap Studio’s debut collection has launched, featuring women’s apparel designed by creative director and executive vice president Zac Posen.
The collection features 51 apparel pieces in the range of sizes XXS to XXL and within the price points of $78 to $248.
Mark Breitbard, president and CEO of the Gap brand, said: “For over 55 years, Gap has been a canvas for creativity, allowing creators to reinvent Gap classics as personal expressions of style.
“Now with GapStudio, we’re taking that legacy to the next level. GapStudio creates both accessible, coveted retail collections and exclusive, one-of-a-kind designs that celebrate self-expression and solidify Gap’s place in culture.”
Gap Studio’s collection will roll out in 10 select stores in New York, California, New Jersey, Florida, and Illinois, as well as exclusive international markets.
It features apparel such as jackets, trench coats, denim pieces, and a poplin shirt, which sold out last year.
The fashion retailer featured an ad campaign alongside the release, which was captured by photographer Mario Sorrenti, styled by Alastair McKimm, and includes models Alex Consani, Imaan Hammam, and Anok Yai.
Posen was appointed as the creative director of Gap Inc. in February 2024 as a part of the company’s strategy to gain cultural relevance among younger shoppers to boost sales.
Posen said: “GapStudio is where craftsmanship, creativity, and culture come together.
“Inside Gap’s New York HQ, we’ve built a creative studio where I’ve designed looks for the red carpet, and where we’ll continue to collaborate with visionary talent in the future.
“GapStudio Collection 01 reflects that vision — blending tailoring with innovative denim treatments that sculpt and refine the fabric in new ways.”
Gap Inc. reported a mixed performance in Q4, with net sales falling by 3% to $4.1 billion and its online sales dropping by 2%; however, comparable sales inched up by 3%.
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