The Gen Z-focused fashion brand Edikted is set to open stores at five Simon malls across the US, which will double its brick-and-mortar store footprint.
Founded in 2020, Edikted launched as a digital-first brand, drawing inspiration from the latest trends to attract younger shoppers. Its growth has been fueled by savvy social media marketing, particularly on TikTok.
TikTok is becoming an increasingly popular shopping destination for younger shoppers in the US, with a recent survey revealing that Americans spent an average of $708 on TikTok Shop last year.
Zach Beloff, VP of leasing at Simon, said: “At Simon, we are constantly striving to add the newest and most relevant brands to our destinations across the country — and Edikted is exactly the kind of brand we’re looking for to galvanize our appeal with a new generation who already loves shopping and connecting in person at the mall.
“For innovative brands like Edikted, Simon offers a proven path to quickly scale up their store fleet for increased in-person presence, grow revenue, and attract new customers.”
The new stores will open in Roosevelt Field, Garden City, New York; Town Center at Boca Raton, Boca Raton, Florida; The Galleria, Houston; King of Prussia, King of Prussia, Pennsylvania; and Fashion Valley, San Diego, California.
Dedy Shwartzberg, CEO of Edikted, added: “We are thrilled to collaborate with Simon on our expansion to top-tier markets throughout the United States.
“Simon has demonstrated exceptional efficiency and capability in helping us scale effectively. Their team understands our customer and has positioned us within best-in-class shopping destinations.”
Edikted’s apparel is influenced by trending fashion and aims to offer accessible, size-inclusive, and affordable products to women, according to the company.
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