Amazon remains the most-visited retailer in the US, with 83% of households making at least one purchase over the past year, according to Numerator’s latest report.
On average, Amazon shoppers placed 73 orders per year, spending more than $2,800 annually.
Compared to the overall US consumer base, Amazon customers tend to be younger, with millennials and Gen X leading the way, and are more likely to make impulse purchases.
Meanwhile, in the warehouse club sector, Costco maintains an edge over Sam’s Club, attracting 47% of US households compared to Sam’s Club’s 42%.
Costco shoppers tend to have higher incomes, live in urban areas, and favor organic products, spending more than $3,000 per year.
Among home improvement retailers, Home Depot reaches 71% of US households, particularly in urban and suburban areas, while Lowe’s has a stronger presence in rural communities.
Dollar Tree leads the discount store category, with 79% of US households shopping there annually, though Dollar General customers spend more at $522 per year versus Dollar Tree’s $290.
Dollar General also attracts an older, more rural customer base, with its shoppers 52% more likely to live in rural areas and 19% more likely to be baby boomers or older.
In the drugstore sector, CVS Health serves 69% of US households, who visit an average of 19 times per year and spend around $400.
Walgreens sees similar household penetration at 68%, though its customers visit less frequently and spend less overall.
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