Apparel retailer Tailored Brands has appointed Whit Alexander as executive vice president and chief customer officer.
Alexander brings years of experience to the company with extensive involvement in managerial roles.
Prior to joining Tailored Brands, he served as executive vice president and chief strategy officer at Best Buy and vice president at Target.
In his most recent role since 2013, he served as a partner with McKinsey & Company, advising companies for strategic growth.
Peter Sachse, CEO of Tailored Brands, said: “We are thrilled to have Whit join our team as we move into this next phase of our growth.
“Whit is a forward-thinking leader with a proven record of advancing retail marketing and personalization capabilities as well as fostering high-performing teams.
“His well-rounded view of retail environments and insightful approach to commercialization within omnichannel environments will help us accelerate efforts to build personalized experiences that speak to our customers and achieve new levels of brand loyalty.”
In his new role, Alexander will lead marketing and brand initiatives to accelerate company growth. Additionally, he will oversee data analytics and strategy functions.
Alexander added: “I’m honored to be joining this fantastic company and excited by the chance to deepen relationships between these iconic brands and our customers.
“Meeting this team, I was struck by how much the company’s values shaped our conversations, starting with customer first.”
“The possibilities for innovation combining bold creativity, data-driven insights and the company’s unique offerings are exciting, and I look forward to jumping in to foster the customer centricity that is already such a big part of the culture.”
This new leadership appointment aims to strengthen Tailored Brands’ recovery strategy after it emerged from Chapter 11 bankruptcy in 2020, having cleared $686 million in debt that year.
As part of its leadership restructuring, Peter Sachse was also named as the sole CEO of the fashion retailer in January.
Its portfolio includes Men’s Wearhouse, Jos. A. Bank, Moores, and K&G Fashion Superstore.
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