Walmart shoppers on the West Coast are in for a thrilling surprise this summer as the ‘death-defying’, Nitro Circus, a global extreme sports phenomenon, teams up with workwear brand Genuine Dickies for a free ‘retail-tainment‘ tour across select store parking lots.
The eight-city event series will deliver high-octane, 90-minute stunt shows featuring BMX ramps, scooter tricks, live music, BBQs, and interactive product demonstrations, bringing excitement to everyday mundane errands, to become an unforgettable experience.
Shows will feature Nitro Circus star and Dickies ambassador Ryan, R-Willy, Williams, whose jaw-dropping performances have earned him international acclaim for record-setting stunts and innovative aerial tricks. “I’ve always been a big fan of Genuine Dickies.
Over the years, it’s the only clothing I can wear that doesn’t fall apart,” said Williams. “From building my training facility to crashing repeatedly before landing tricks, they’re the perfect fit.”
The partnership aims to bring adrenaline and brand interaction directly to Walmart parking lots, tapping into the growing trend of retailtainment that fuses shopping with live entertainment and community engagement. “We’re excited to hit the road this summer with Nitro Circus to bring adrenaline-fueled energy to twelve West Coast cities,” said Lindsay Burgor, Global Senior Manager, Brand and Paid Media at Dickies.
“Teaming up with Ryan Williams and Walmart allows us to create unforgettable experiences while celebrating the toughness and spirit that both Nitro Circus and Dickies stand for.”
This initiative builds on a previous 2020 Nitro Circus x Walmart collaboration and introduces a more immersive, festival-style experience. It also paves the way for Nitro Circus’ ‘Off The Rails’ North American Tour kicking off later this year.
Upcoming Walmart Tour Stops:
- Fri, Aug. 29 – Mesa, AZ – Store #2768
- Sat, Aug. 30 – Farmington, NM – Store #826
- Sat, Aug. 30 – Farmington, NM – Store #3428
- Sun, Aug. 31 – Henderson, NV – Store #2838
- Sun, Aug. 31 – Las Vegas, NV – Store #3351
- Sat, Sept. 20 – San Clemente, CA – Store #2527
- Sat, Sept. 20 – Santa Ana, CA – Store #2517
- Sun, Sept. 21 – Chula Vista, CA – Store #2291
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