Hand & Stone Massage and Facial Spa has named franchise industry veteran Matthew Stanton as its new chief development officer, marking a key addition to the company’s executive team as it continues its national expansion.
In his new role, Stanton will oversee franchise development, real estate, design, construction, and purchasing, with a focus on accelerating Hand & Stone’s growth strategy across the US.
The retailer, founded in 2004, operates more than 500 massage and facial spa locations across the United States.
Stanton brings more than 15 years of executive leadership experience in franchising, most recently serving as chief development officer at Purpose Brands LLC, the parent company of Anytime Fitness, Orangetheory Fitness, Waxing the City, The Bar Method, and Basecamp Fitness.
He has also held senior roles at Mici Handcrafted Italian and WellBiz Brands Inc., which operates multiple health and wellness franchises.
“Matthew’s experience scaling some of the nation’s top fitness and wellness franchises makes him an invaluable addition to our leadership team,” said John Teza, president and CEO of Hand & Stone.
“His vision aligns perfectly with our mission to empower entrepreneurship within our brand and enhance the well-being of the communities we serve.”
Stanton said he was drawn to Hand & Stone’s strong franchise model and growth trajectory. “Hand & Stone has created an ecosystem where franchisees don’t just survive, they thrive,” he said.
“Watching the brand rise to lead the wellness category in Average Unit Volume and unit growth has been remarkable. I’m thrilled to join a brand with such momentum and a clear purpose: helping entrepreneurs scale profitably while making wellness more accessible nationwide.
Click here to sign up to Retail Gazette‘s free daily email newsletter
