QVC has appointed former CEO and president of MotorTrend Group, Alex Wellen, as its new president and chief growth officer, effective 18 March.
Wellen brings 20 years of experience to the role, having previously worked in senior leadership roles at Turner Broadcasting and CNN Worldwide, where he executed and developed digital media and product innovation strategies to drive growth.
In his new role, he will spearhead QVC’s growth strategy in US social selling, streaming, digital, new business development, and platform distribution segments.
Wellen will also oversee the company’s team and develop and lead plans to drive company growth and expansion.
David Rawlinson, president and CEO at QVC Group said: “Alex is a pivotal hire in our strategy to return to top-line growth by becoming a live social shopping company.
“Alex brings an impressive blend of media and digital product expertise to our top leadership team. He has a proven ability to innovate and drive growth through live experiences on social, digital, TV, and many other platforms.
“His unique skill set will be instrumental as we continue to execute our growth strategy, build new capabilities, and compete to win.”
The appointment follows a turnaround strategy involving C-suite changes in the company leadership aimed at supporting its social and streaming expansion.
Rawlinson commented in a statement: “With a realigned organizational structure supporting QVC US and HSN together in certain parts of the business, we will work more efficiently, build new capabilities faster by operating together in one location, and unlock an even better customer experience.”
Additionally, the parent company of QVC, Qurate, plans to shutter its headquarters in St. Petersburg, Florida, and consolidate its QVC US and HSN operations.
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